David Shepard Associates, Inc. Database Marketing Consultants (Marketing Strategy, Analytics & Statistical Models, Marketing Database Systems)
Exceptional experience ...
    Exceptional results.
David Shepard Associates, Inc.: Marketing Strategy David Shepard Associates, Inc.: Marketing Analytics & Metrics David Shepard Associates, Inc.: Marketing Database Systems David Shepard Associates, Inc.: Marketing Education & Training

Want a shortcut to marketing success?
Work with pros that know the way...

With today's pressures on budgets, staffing and ROI you really need a partner who knows how to get it done quickly and correct the first time. You need someone tuned-in to the state of the art, backed up by deep experience and a wide range of resources. You need a friend with the insight to answer your questions before you ask them.

Since 1976, David Shepard Associates (DSA) has helped hundreds of clients resolve issues with direct marketing programs, advanced analytics and marketing database systems. DSA's team of seasoned professionals, each with over 15 years of direct marketing experience has the knowledge and experience to provide significant leverage. Read more... About DSA

Our book on database marketing, "The New Direct Marketing", now in its third edition, is widely recognized as the industry's standard reference.

DSA is also very active in providing professional education for our industry. We are widely known for teaching a number of training seminars for The Direct Marketing Association and frequently presenting at industry conferences and events.

Did you know that ...

DSA has strong working relationships with major marketing services providers, enhancement data providers, developers of marketing database systems and marketing software tool companies?

More than half (56%) of companies in our recent survey indicate that they have a prospect database in addition to their customer database?

DSA now offers a wide variety of how-to guides, templates and calculators to our clients?

It is possible to develop a good response scoring model without a pure random sample?

"Marketing Dashboards" provide a wealth of strategic marketing information beyond response rates and ROI?

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The New Direct Marketing by David Shepard Associates, Inc.
The industry's standard reference on Database Marketing strategies, analytics and database systems
The Direct Marketing Association Professional Education Seminars Taught By David Shepard Associates, Inc. Upcoming professional development seminars
taught by DSA:

Statistics & Modeling For Direct Marketers
  available in-house

Data-Driven Marketing
  available in-house

Essentials Of Modeling For Marketers
  available in-house